Mapless Marketing Is Now Focusing on Law Firms (Here’s What We Bring to the Table)
Looking for a specialized digital marketing agency for your law firm to help increase case load? Well, look no further because Mapless Marketing will now be working exclusively as a law firm marketing consultant.
Why We Are Focusing On Legal Marketing
When law firms need help with their marketing, it’s easy to turn to the first marketing agency they meet with, because time is money. However, most small- to mid-sized firms are underserved by generalist marketing agencies with little knowledge about the legal industry. In turn, they overspend on ready-made SEO packages that deliver little ROI or rely mostly on referrals.
This is why we decided to step up and zero in on law firm marketing. We’ve worked with law firms over the years, which has provided us with a great understanding of the ins and outs of legal marketing. Finding direction in a noisy, crowded market for firms is what Mapless Marketing does best: a strategy-first approach.
Our Legal Strategy
For over a decade, Mapless Marketing has provided a variety of top-notch services to countless businesses to help them achieve their marketing goals. However, we know that the most important thing for our clients is finding the quickest way to build lead flow. So we changed our strategy to do just that. Moving forward, our focus is to build a short-term and long-term method to help clients gain leads.
Short-term lead flow will start generating leads for your firm within 2-3 months through our LSA strategy, while long-term lead flow will start generating from SEO in about 6 months. This means your firm isn’t stuck waiting six months for the phone to start ringing. As we’ve stated, time is money, and our clients don’t want to wait for their results.
Below is our two-part strategy that we know will work best for your firm to succeed:
- Short-Term Strategy: Local Services Ads (LSA) – For short-term results, we will roll out targeted ad campaigns aimed at high-intent, local searchers actively looking for legal help right now. LSAs place your firm at the top search results for maximum visibility and, via a pay-per-lead model, only charge you when prospective clients actually contact you. Our aim here is conversions, not just clicks, which is why our paid ads strategy is guided by a clear conversion strategy.
- Long-Term Strategy: Local SEO – For long-term growth, we will help increase visibility by optimizing your firm’s presence in local search engines so high-intent clients within the area can find you at the press of a button. We will also conduct regular updates for your Google Business Profile, strategize on local keywords, and build content that continuously puts you at the top of the market for years to come.
Why a Strategy-First Approach Matters for Law Firms
At Mapless Marketing, we believe there is no one-size-fits-all approach in marketing, especially legal marketing. Every strategy should be created specifically for your law firm.
During our initial call, we ask some of the following questions before building a strategy:
- Who is your current target market?
- What does your firm specialize in?
- Where are your current marketing focuses?
- What are your goals?
- How have you currently used marketing to your advantage?
It is for this reason that we begin every new legal client relationship with a Marketing Map Session. We “map” where the firm has been, where it is headed, and how we plan to get it there.
Who We Are Looking to Work With
If you’re a law firm that feels unsure of how to build your lead generation strategy, then our services are right for you.
We are looking for law firms that value a relationship-driven, strategy-first approach over a one-size-fits-all approach to marketing. If that is you, then Mapless Marketing is your marketing partner.
Are you a law firm ready to stop relying on referrals alone and start building a real marketing strategy?
Contact us and book your free Marketing Map Session so we can show you exactly where to focus first.
