Local SEO and national SEO have different strategies, and understanding which one you need is essential for growing your business online. Whether you’re focusing on reaching a local audience or a broader market, here’s a breakdown of each.
Local SEO: Best for Businesses with a Physical Location
- Local SEO focuses on optimizing your business for location-based searches (e.g., “best Italian restaurant near me”).
- Tactics include optimizing your Google My Business listing, targeting local keywords, and obtaining local backlinks.
National SEO: Best for Businesses Serving a Broader Audience
- National SEO targets a larger audience and focuses on ranking for broader, high-volume keywords.
- Key strategies include creating authoritative content, building backlinks from national websites, and optimizing for high-traffic keywords.
Which One Do You Need?
- Local SEOis ideal if you have a physical store or serve a specific geographic area. It helps your business show up in local search results and attract customers in your community.
- National SEOis best for businesses with a broader reach or those offering products or services that can be shipped or accessed nationally.
Not sure which SEO strategy is right for you?
Let Mapless Marketing help you determine the best approach to reach your target audience and grow your business. Contact us today, and let’s craft an SEO plan that’s tailored to your business needs.
